Visual Identity & Brand Systems
For brands and creatives who need intentional, cohesive visuals — without a full spatial or concept design engagement.
The Visual Identity & Brand Systems service focuses on strategic graphic design rooted in storytelling, cultural awareness, and architectural thinking. This offering is ideal for clients who want clarity, polish, and consistency across their visual presence — while keeping scope contained and execution-focused.
Every project is approached as a system, not a set of isolated deliverables. Visual decisions are made with intention, ensuring your brand communicates clearly and feels aligned across platforms.
This service does not include spatial concepts, architectural design, or immersive world-building. Projects that require those layers are best suited for the Brand × Space × Story™ Concept Design Package.
Service Tiers (Overview)
Tier 1 — Visual Identity Essentials
A focused foundation for visual clarity.
Designed for founders, creatives, authors, and small brands who need a strong visual starting point without a full brand system.
Includes:
Primary logo or wordmark
Core color palette
Typography selection
Mini brand style guide (PDF)
2–3 brand applications
(social graphics, digital cover, or basic print asset)
Best for:
early-stage brands
authors or artists
visual refreshes
clear, contained design needs
Investment: starting at $2,500
Tier 2 — Full Brand Identity System
A complete visual system designed for launch or growth.
This tier provides a comprehensive identity built to scale across platforms and touchpoints. It is ideal for brands preparing for public-facing expansion, relaunch, or increased visibility.
Includes:
Full brand identity system
Primary, secondary, and supporting logo marks
Refined color and typography systems
Brand guidelines (PDF)
5–7 brand applications
(web visuals, social templates, print, or presentations)Light creative direction for imagery or AI-assisted visuals
Best for:
brand launches or rebrands
creative businesses
cultural or editorial projects
clients who may later expand into Concept Design
Investment: starting at $4,500–$6,500
Tier 3 — Visual Direction & Campaign Design
High-touch creative direction for defined moments or launches.
This tier is designed for campaigns, book releases, cultural initiatives, or brand moments that require cohesive visual storytelling across multiple platforms.
Includes:
Creative direction and visual concept
Campaign or launch graphic system
Multi-platform asset suite
Visual narrative alignment across touchpoints
Optional collaboration support (writers, photographers, developers)
Best for:
book or product launches
cultural or editorial campaigns
brands needing a cohesive visual moment
Investment: Custom pricing
Choosing the Right Service
If you’re deciding between offerings:
Choose Visual Identity & Brand Systems if you need visual clarity, polish, or launch-ready assets.
Choose Brand × Space × Story™ Concept Design Package if you are building an immersive concept, environment, or experience that extends beyond visuals alone.
Every project begins with an inquiry to ensure alignment, scope clarity, and the right creative approach.
A Note on Scope & Philosophy
Visual design is never just decoration.
It is a language — one that shapes how a brand is perceived, remembered, and trusted. Whether I’m designing a visual system or a full concept framework, my work prioritizes clarity, intention, and emotional resonance.
Immersive Environments
For immersive environments, spatial storytelling, or experience-driven concepts, the Brand × Space × Story™ Concept Design Package is the appropriate starting point.
Why This Investment Exists
Visual identity is not decoration — it is infrastructure.
The investment in Visual Identity & Brand Systems reflects the depth of strategy, intention, and system-level thinking behind each project. Rather than producing one-off assets, this work builds a cohesive visual language designed to function across platforms, audiences, and moments in time.
Every engagement includes:
conceptual thinking before execution
deliberate design decisions rooted in storytelling and context
systems that scale, rather than visuals that quickly date or fragment
This approach requires time, focus, and restraint — ensuring that what is created feels considered, aligned, and enduring.
You are not investing in isolated deliverables.
You are investing in clarity, consistency, and a visual foundation that supports growth.
Let’s Begin
If you’re planning a project and want to establish a strong visual identity or brand system before launch.