SERVICES

At Clarissa Fletcher - Graphic Designer + Content Creator, I offer comprehensive brand packages designed to elevate your business identity with clarity and consistency.

Branding:
My branding packages focus on creating a cohesive visual and verbal identity for your business. This includes understanding your target audience, core values, and unique selling points to craft a brand that resonates and stands out in the market.

Style Guides:
A detailed style guide is essential for maintaining consistency across all platforms and materials. I provide comprehensive guides that cover typography, color palettes, logo usage, imagery styles, and tone of voice, ensuring your brand’s look and feel remains uniform and professional.

Logos:
Your logo is the cornerstone of your brand’s visual identity. I design versatile, scalable, and memorable logos that effectively communicate your brand’s personality and purpose. Each logo is tailored to fit your industry and audience, ensuring a distinctive and timeless mark.

Color Theory:
Colors evoke emotions and convey messages non-verbally. Utilizing color theory, I select color palettes that not only align with your brand’s identity but also influence perception and drive engagement. This strategic approach ensures your brand colors work harmoniously across all touchpoints.

Together, these elements create a strong foundation for your brand, helping you connect with your audience and build lasting recognition.

I offer comprehensive website design and development services across multiple platforms to suit your specific needs, including SquareSpace, Webflow, Showit, WordPress, and Wix. Whether you need a brand-new website or updates to an existing one, I work closely with you to create a site that is both visually appealing and highly functional.

SquareSpace: I build sleek, modern websites with SquareSpace, perfect for creatives and small businesses looking for an easy-to-manage, elegant online presence. The platform's built-in tools allow for seamless content updates and integration.

Webflow: For a fully custom design experience, I use Webflow to create pixel-perfect, responsive websites with clean code. This platform offers greater flexibility for advanced animations and interactions, ideal for brands wanting a unique digital identity.

Showit: If you prefer a drag-and-drop design experience with the ability to customize without code, Showit is a great fit. I develop visually stunning websites mostly for photographers, artists, and bloggers, giving you complete design control alongside WordPress’s blogging capabilities.

WordPress: For robust, scalable websites, I provide WordPress development and updates, including custom themes and plugins. This option is ideal for businesses that require powerful features, such as e-commerce, membership areas, or complex content management.

Wix: I create clean, user-friendly sites on Wix that are easy to update. Wix offers a good balance of simplicity and customization, making it suitable for startups and entrepreneurs wanting an attractive, functional site without technical hassles.

No matter which platform you choose, I ensure your website is mobile-responsive, optimized for SEO, and tailored to reflect your brand’s personality. I also offer ongoing support and updates to keep your site running smoothly and looking fresh over time.

Social media graphics play a crucial role in establishing a strong online presence and engaging an audience effectively. For platforms like Instagram, where visual appeal is paramount, having a cohesive IG aesthetic through well-designed graphics can significantly enhance brand recognition and user interaction.

An IG aesthetic refers to the consistent visual style or theme across your Instagram feed. This includes color schemes, typography, image filters, and overall layout. Using social media graphics that align with this aesthetic helps create a harmonious feed, making your profile more attractive and professional. These graphics can range from quote cards, promotional banners, infographics, to carousel posts, all tailored to reflect your brand personality.

Key elements to consider when creating social media graphics for an IG aesthetic include:

• Color Palette: Choose colors that represent your brand and use them consistently.

• Typography: Select fonts that are easy to read and complement your brand style.

• Imagery: Use high-quality photos and illustrations that fit the mood of your aesthetic.

• Layout: Maintain balance and consistency in how content is arranged.

• Brand Elements: Incorporate logos or watermarks subtly to reinforce identity.

By focusing on these aspects, social media graphics can transform an Instagram profile into a visually engaging space that attracts followers and encourages interaction, ultimately supporting marketing goals and brand storytelling.

I specialize in creating short-form videos tailored specifically for Instagram and TikTok. My process focuses on capturing attention within the first few seconds, using dynamic cuts, engaging visuals, and trends that resonate with each platform’s audience. I handle all aspects of editing, including color correction, sound syncing, adding text overlays, and incorporating effects that enhance the storytelling without overwhelming the message. The goal is to produce polished, shareable content that drives engagement and builds a strong online presence.